Retailers respond to expansion opportunities in Germany


Retailers respond to expansion opportunities in Germany

With the strongest economy in Europe, increased consumer spending and a plethora of central shopping hotspots – Germany is the latest country to enjoy an influx of new store openings from the key players of the fashion retail world who are all using the market to strengthen their European footprint.

Though traditionally retailers might focus expansion opportunities in a capital city, Germany’s vibrant retail sector enables international retail brands to consider a number of major cities including Frankfurt, Cologne, Hamburg, Dusseldorf and Munich in addition to Berlin, from which to base their operations. Good infrastructure, a stable economy and strong talent pool provides international retailers with the environment to establish new operational hubs, together with a positive investment climate thanks to the increasing spending and confidence being demonstrated by consumers in their shopping habits.

A number of retailers recently have already strengthened their European presence by investing into Germany, with Primark announcing plans to increase its stores in the country to 150 and new store openings from fashion giants Fendi and Abercrombie & Fitch in the pipeline. Great economic stability can offer career stability, and this also makes Germany an attractive relocation prospect for candidates who are able to further enhance the retail talent bank.

If you’re looking to make an international move I have recently joined court & spark consulting as the German Associate based in Berlin. You can get in touch by emailing or calling our office on 0203 178 5090.