Move by retailers to consolidate multi-channel brand experience drives career opportunities

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Move by retailers to consolidate multi-channel brand experience drives career opportunities

A trend we continue to see from retailers is the desire to attract senior candidates who have existing experience of consolidating multi-channel retail activity to provide customers with a single brand experience.

Social media is rapidly changing the way and the speed in which consumers shop, and retailers are changing their strategy to bring e-commerce and digital marketing into the centre of the organisation. Rather than the digital landscape being treated as just one of many channels to market, retailers now realise that what happens within social media can act as a trigger to drive people to purchase, either online, into store or as a brand advocate who tweets, blogs and posts about their retail experience.

The shortage of senior people with digital experience within retail means that new talent is being brought into the market by candidates who previously may have worked within finance, utility or leisure businesses. Long term, an injection of new skilled people is good for the retail sector, but in the short term these highly skilled and in-demand professionals will be in a position to command good salaries.