court & spark has been working alongside Hallett Retail – The Concessions People for over two years and has been behind the placement of over 12 management and executive appointments. The business was started over 12 years ago by former Arcadia retailer, Wendy Hallett, who spotted a gap in the market to provide brands with a unique route to grow their distribution, while also helping provide retailers with an easy solution to broaden their product mix. Today, Hallett Retail operates 1,500 concessions across 30 host retailers who include Debenhams, Dorothy Perkins, House of Fraser and New Look who feature over 50 fashion and accessory brands such as Apricot, AX Paris, Pussycat, Rage, Mela and Sodamix. Hallett Retail has also recently diversified into jewellery and is operating concessions for jewellery brands such as Guess, Ted Baker, LK Bennett, Cath Kidston and Karen Millen in House of Fraser.
Despite the challenging retail environment Hallett Retail is bucking the trend and is continuing to expand. Wendy Hallett explains: “Our retailing model is beneficial for retail partners and brands as we facilitate easier expansion and growth than if they were going it alone. Through inclusion within one of our umbrella concession store formats, brands, especially the smaller or newer ones, can gain all the benefits of a strong presence on the high street without the cost and we can help retailers by streamlining the resources spent on maintaining relationships with a host of smaller fashion labels.”
“By retailing through a Hallett Retail concession, brands also benefit from our retail expertise, from range planning, merchandising, staffing and IT, so brands can concentrate on focusing on their product while we take care of the retail detail.”
Wendy Hallett believes that the success of Hallett Retail comes down to ensuring that they always have the right product on offer, together with the speed in which the product mix can be changed in response to consumer trends and shopping patterns. She concludes: “With over 50 brands within our fashion and accessory label portfolio we can offer retailers a tailor-made mix of brands to meet their own trading needs, but we continually monitor sales data using our custom-developed IT systems so we can move at lightning speed to adapt the space and brand mix to meet changing consumer demands.”
The growth in Hallett Retail’s nationwide footprint has been reinforced by the growth within its senior team, with a number of high profile appointments including Retail Director, Donna Toppin, and HR Director, Jacqui Margolis, both of whom have been placed by court & spark consulting.