15 July 2011

Musing about the Modern Muse

We’re been fascinated to find out about a brilliant new initiative launched to change the business landscape for women today, as well as inspiring young woman of the future. Modern Muse launched with the backing of 100 inspirational women, bought together in a collection of photography by Mary McCartney.

There are 100 Founding Muses, including 14 Patrons, all from diverse backgrounds and job roles include women such as Chrissie Rucker MBE (The White Company), Christina Vaughan (Image Source) Dame Mary Perkins (Specsavers Optical Group) and Judy Craymer (Littlestar Services, producer of Mamma Mia!).

court & spark’s own Pauline Wood has also been selected as a Modern Muse, and will be involved in the initiative by providing one to one mentoring and speaking at events to encourage young women to recognise the exciting career opportunities that the retail sector can provide.

Musing about her involvement, Pauline said: “The Modern Muse project is a unique initiative, and comes at a time where young people starting out in the industry are extremely daunted by the job opportunities out there. Most of the women involved in Modern Muse have themselves had to battle and face huge challenges to become successful, so I hope that I can help young professionals realise that their career journey might have a few bumps along the way, but if they can enjoy the ride they’ll have a lot of fun along their route to the top.”

Further information can be found at www.modernmuse.co.uk.

Created in response to the need to provide young women with role models beyond the world of celebrity culture, Modern Muse showcases successful women of today from all walks of business life, diversity, backgrounds and education. All Modern Muses have each reached the top in their own industry and through involvement in the initiative, have pledged The Modern Muse project’s immediate goal is to reach out to one million girls over the next three years. The aim is to open their eyes to the potential of business as a way of having a fun and fulfilling life, meet exciting people, and being more in control of their destiny. The long term goal is to accelerate the number of women running businesses by 100,000 in the next 10 years.to inspire young women to realise the opportunities the business world can offer to motivated and tenacious women.

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